About the project
Morestarts helps sales teams close more of the conversations they are already having. Its platform records a rep's call, has AI score it against that company's own script, and shows the manager where the deal was won or lost. It started with medical clinics, where every consultation follows a set sequence. Naviu has been the product and engineering team behind it since early 2024.
The Challenge
Morestarts needed two things from its product, and the platform it already had delivered neither.
The scores had to be accurate enough to act on. A manager will only coach from an AI assessment they trust, and this one could not be trusted. Scores came back late, came back inconsistent, or never came back at all.
And the product had to fit businesses other than clinics. Every customer ran the same doctor's script, so each new type of sales team meant a bespoke setup rather than a sale.
Patching the legacy platform would have fixed neither. So we rebuilt the product.
The Solution
Both problems ran through the AI, so that is where the rebuild started.
We rebuilt how a call becomes a score, and changed what a score is. Instead of a number, the model now explains why a call earned its grade against that company's own script, so a manager arrives at a one-to-one with something specific to coach.
To reach businesses beyond clinics, we moved setup to the customer and used AI to do the hard part. A new company uploads its own calls and the platform writes its scripts, so onboarding a marketing agency or a dental group became self-serve.
Then we pushed AI further into the work. Reps rehearse against an AI that replays a real client from a real transcript. Managers question an AI assistant about any call in their team. And the whole platform can be resold under a customer's own brand.
