ClassDojo started with a mission to improve the classroom culture by focusing on the "soft skills" of learning, like teamwork and persistence. Its journey began as a behavioral feedback tool but quickly evolved into a massive social platform for schools, connecting teachers and families in a way that feels more like a private, positive social network than a traditional school portal.

The story of ClassDojo is about building community and fostering parent engagement. By allowing teachers to share "Class Stories" with photos and videos, it brings families into the learning process. Their narrative focuses on the "whole child," celebrating achievements and creating a supportive environment where students feel seen and encouraged by both their teachers and their parents.

Primary schools often use ClassDojo to manage classroom culture while using Nearpod for instructional content and Clever for single sign-on access.

Web/mobile app, communication + engagement features